Project Description
NutriFusion Inbound Strategy
NutriFusion is a nutritional food ingredient company based out of Naples, Florida. Their team developed a game-changing, fruit and vegetable-based food ingredient intended for the food, beverage, supplement, and pet markets. We were privileged to join their team to develop and execute a comprehensive inbound marketing strategy over 24 months. Our plan included a complete website build, social media marketing, weekly blogging, digital press releases, lead generation sequences, email newsletter marketing, trade show marketing, and digital advertising.
PLATFORM
WordPress Web Design & Development
BUILD TIME
12 weeks
Email Marketing
Over 24 months, we sent over 40 emails to a growing list of 1,000+ subscribers that were generated through the website and trade shows. We focused our emails on monthly blog newsletters and trade show event updates.
results:
- Average open rate of 35% over 24 months
- Average click-thru rate of 13.5%
- Monthly subscriber growth of 3.25%
Blogging Strategy
Over 24 months, we executed a weekly blogging strategy that focused on sharing posts based on current news across the industry. This blogging strategy enabled us to link back to relevant websites to our industry and focus on keywords that would grow organic search results. We would post 2 to 3 blog posts per week.
results:
- Increased blog newsletter signups by 500+
- Published over 200 blog posts in 2 years
- Generated over 10,000 new page views in 24 months
Public Relations
We helped NutriFusion write and distribute two digital press releases via PR Web. The press release was distributed to thousands of regional and local media as well as targeted distribution to trade magazines and sites like FoodDive, Food Navigator, NutraIngredients, and more.
Let’s Work Together
TELL US MORE ABOUT YOUR PROJECT
We are an experienced group of experts in inbound marketing and sales. We help companies align their sales and marketing efforts to drive more visitors to their website and generate more leads as a result. We use a blend of content marketing, digital advertising, and SEO strategy to elevate your digital presence to the next level.